With the 3rd WCST (the 3rd World Conference on Smart Tourism), this is the annual conference organized by AST (the Association for Smart Tourism), which unites academia, industry, government, and other organizations. The WCST has provided a worldwide and dynamic forum to actively exchange, share, and challenge state-of-the-art research and industrial case studies on smart tourism solutions.

The 3rd WCST will be hosted at the Macau University of Science and Technology from Tuesday, December 17 to Saturday, December 20, 2025.
Macau, known for its vibrant blend of cultural heritage and modern innovation, offers the ideal backdrop for fostering connections and inspiring dialogue. This year’s hybrid format combines in-person and online participation to ensure accessibility and inclusivity for a global audience.